Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Video

Playback: Blogging 101 Webinar

Want to learn about blogging? Want to know how WordPress works? Here is video playback of the Blogging 101 webinar I hosted in late September with the assistance of Classic Exhibits.

Keep in mind this is really aimed at beginning bloggers or those who are still trying to figure out what it’s all about and how they might use it. So if you’re an advanced blogger you could probably give this webinar!

Part 1:

Part 2:

Part 3:

Part 4:

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Changes at Chicago’s McCormick Place

I don’t usually do hard news on this blog, but I was contacted this week by The Chicago Convention & Tourism Bureau (CCTB), who asked if I might be interested in taking a look at the following story. Having been to Chicago a couple of times for events at McCormick it’s good to see this consumer-focused legislation moving into place.

(Dateline: Chicago)

Downtown Chicago

Changes were announced this week that “truly changes the landscape here in Chicago,” according to David Causton, McCormick Place General Manager.

What are the changes?

New legislation that wound its way through the Illinois General Assembly that basically gives the customer (the exhibitors) a new bill of rights.

For instance, “The legislation grants exhibitors the ability to do their own electrical work or contract it out, and bring in their own food for personal consumption.” That from the press release issued last Friday, May 7th by the Chicago Convention & Tourism Bureau (CCTB).

According to the e-mail I received this week from Maura Cheeks on behalf of the CCTB, the legislation is waiting for Governer Quinn’s signature to become law. He’s expected to do that soon.

As Maura put it: “The new legislation will create a new business model for McCormick Place. This important first step was the collaborative outcome of state, city, business and industry leaders to bring a host of positive changes for our meeting and convention customers, exhibitors and attendees.”

Check out links here for more on the story:

The CCTB’s official statement in support of the bill.

The CCTB’s President, Tim Roby, has presented a webcast with Dave Causton, General Manager of McCormick Place, to discuss how these proposed changes will benefit Chicago’s convention customers and exhibitors. View the webcast and video comments here – or click to view now:

httpv://www.youtube.com/watch?v=1R9IAkOCxHY&feature=player_embedded

Along with the CCTB website, check Chicago Meeting Matters for background, fact sheets, videos and other information.

Wow. Hard news from Tradeshowguy Blog. Whodathunkit?

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Skiing and Social Media Tradeshow Marketing (Seminar Coming!)

What does skiing have to do with using social media to market your tradeshow booth? Very little. Okay, it’s a biiiiig stretch! But nonetheless, earlier this week I managed to get up to Hoodoo Ski Bowl in central Oregon to do a little skiing…and daydreaming about using social media, Twitter and…well, you’ll just have to watch the video:

httpv://www.youtube.com/watch?v=HshK8roKLrU

And yes, I am planning a live/local seminar (wow, I sound just like a local TV newscaster –Live, Local!) coming up on April 8 here in Salem, Oregon. Are you in the area? Can you come? Find out more by clicking here.

Early bird registration is still underway, which means you save $10. And IF you manage to read the fine print, you’ll see that you are actually getting my whole Social Media Tradeshow Marketing Bundle AND the live seminar…for ten bucks less than the current price of the bundle. Hmmm…is this a clever marketing ploy, or just plain stupidity?

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Are Your Potential Customers Online? Duh.

I love these short statistic-packed videos that keep popping up and lay out the latest data on online consumption. And yes, we are a world of ‘net consumers. Watching videos (average of 182 a month!), blogging (53% of all websites are blogs!), sending emails, dealing with spam…it’s incredible how the numbers stack up.

Thought you’d like to take a look:

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

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Upcoming Webinar: “How to Close More Biz at Tradeshows Using Social Media”

In just two weeks – Feb 17th at 1 pm Pac / 4 pm Est to be precise – I’ll be doing a one-hour webinar on what strategies and techniques you can use to close more business at tradeshows by drawing more people to your booth via your online social media activity. This means looking closely at how you can use Twitter, blogging, YouTube, Facebook and other social media sites to get people engaged with your upcoming show and ultimately with your brand and company. Here’s a quick look at one thing that we’ll be going over.

What do you want to learn about using social media to market at tradeshows? Leave a comment and I’ll be sure to cover that in the webinar!

httpv://www.youtube.com/watch?v=RSZWRz7I3x8

To sign up, go to this link: http://tradeshowguyblog.com/seminar

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Shout Out to Bob’s Red Mill for Winning the Golden Spurtle

If that headline mystified you – because you don’t know what the heck a ‘spurtle’ is – you’re not alone.

For starters, a spurtle is is a Scottish kitchen tool that dates back to the fifteenth century. The ‘Golden Spurtle’ is awarded each year in Scotland to someone who cooks some darn fine porridge in the World Porridge Making Championship, in Carrbridge, Inverness-shire, Scotland, on ‘World Porridge Day’. As the website states, “The title of World Porridge Making Champion is awarded to the chef deemed to have made the best traditional porridge using oatmeal, water and salt.”

From what I can gather from talking to the folks at Bob’s Red Mill, the competition, which is put on by the Scots, is usually (if not always) won by a Scot.

Not this year. In October of 2009, Matt Cox of Bob’s Red Mill (an Interpretive Exhibits client), claimed the title and the Golden Spurtle. The follow six-minute film of the event is a bit of a kick.

Our congratulations to Matt and Bob’s Red Mill! Our big question is: you are going back to defend your title, aren’t you, Matt?

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Core-Apps demo of “Follow Me” at NAMM

In October Jay Tokosch appeared on our podcast to discuss “Follow Me,” an iPhone app that is customizable for tradeshows to help direct you to various booths, locate yourself, and generally help your whole tradeshow experience.

Jay just sent me a note with a link to a YouTube video that Core-Apps just tossed up that demos the app. This quick video definitely shows how cool the app is.

httpv://www.youtube.com/watch?v=MP-VRiPYQew

Listen to the podcast with Jay here.

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What’s your social media ROI?

Are you spending time or money on social media? Are you seeing a return on that investment? My guess is that it’s hard to tell. It could be that you’re not looking at it the right way or doing the right things in your company’s social media world. Some companies get it. Others don’t. The rest of us are flapping our wings in between, trying to get some loft out of this new entity…or…whatever it is.

Whether you’re putting resources into your marketing (tradeshow or otherwise), you should find this short (about 4 minutes) video fun, enlightening and perhaps even a bit intimidating when you consider what some of your competitors are already doing with social media…

httpv://www.youtube.com/watch?v=ypmfs3z8esI&feature=player_embedded

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Say Hello to My Little (Social Media) Friends

How do you combine your online social media friends with your other tradeshow marketing efforts? It’s a synergistic effort that crosses many online channels. I sat down and, inviting a few of my little friends, looked to explain how those little friends can help you in those efforts:

httpv://www.youtube.com/watch?v=MtXqCRZewWE

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Fly Away, fly away, fly away all!

Well, I’m not sure I am really on-board with this kind of promotion, but I admit its one of the most clever things I’ve ever seen: using flies to carry your message around at a tradeshow. Did they also supply flyswatters so you could actually grab one of the mini-leaflets?

httpv://www.youtube.com/watch?v=ldC7FQiUJ6s&feature=player_embedded<

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