Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Video

Core-Apps demo of “Follow Me” at NAMM

In October Jay Tokosch appeared on our podcast to discuss “Follow Me,” an iPhone app that is customizable for tradeshows to help direct you to various booths, locate yourself, and generally help your whole tradeshow experience.

Jay just sent me a note with a link to a YouTube video that Core-Apps just tossed up that demos the app. This quick video definitely shows how cool the app is.

httpv://www.youtube.com/watch?v=MP-VRiPYQew

Listen to the podcast with Jay here.

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What’s your social media ROI?

Are you spending time or money on social media? Are you seeing a return on that investment? My guess is that it’s hard to tell. It could be that you’re not looking at it the right way or doing the right things in your company’s social media world. Some companies get it. Others don’t. The rest of us are flapping our wings in between, trying to get some loft out of this new entity…or…whatever it is.

Whether you’re putting resources into your marketing (tradeshow or otherwise), you should find this short (about 4 minutes) video fun, enlightening and perhaps even a bit intimidating when you consider what some of your competitors are already doing with social media…

httpv://www.youtube.com/watch?v=ypmfs3z8esI&feature=player_embedded

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Say Hello to My Little (Social Media) Friends

How do you combine your online social media friends with your other tradeshow marketing efforts? It’s a synergistic effort that crosses many online channels. I sat down and, inviting a few of my little friends, looked to explain how those little friends can help you in those efforts:

httpv://www.youtube.com/watch?v=MtXqCRZewWE

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Fly Away, fly away, fly away all!

Well, I’m not sure I am really on-board with this kind of promotion, but I admit its one of the most clever things I’ve ever seen: using flies to carry your message around at a tradeshow. Did they also supply flyswatters so you could actually grab one of the mini-leaflets?

httpv://www.youtube.com/watch?v=ldC7FQiUJ6s&feature=player_embedded<

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Video: 6 Reasons to Attend Tradeshows

Earlier this year I gave a presentation to the Oregon Health Care Association on tradeshow marketing, and opened up with a short segment that included ‘6 Reasons to Attend Tradeshows’:

httpv://www.youtube.com/watch?v=KViLc95xsbA

P.S. Oh, yeah, I’m available to address your group, too! Current topics include:

  • Twittering Your Way to Tradeshow Success
  • 7 Ways to Make Your Next Tradeshow a Success
  • How Graphics Can Bring People Into Your Booth
  • Staff Training: The Best Money You Can Spend

and others…all of which can be customized to your particular company or situation. If you’d like to find out more, just drop me a line or pick up the phone – I’m always happy to talk!

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Break Out of Your Comfort Zone!

Nothing like catching a few rays in the Central Oregon mountains and grabbing a few ski runs, too! I had a chance to do that this past weekend and had my Flip video camera…and thought I’d share a few thoughts with you:

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Tradeshow Guy Blog by Tim Patterson

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