by Tim Patterson | Aug 10, 2009 | Custom tradeshow booth, Tradeshow marketing
Yeah, yeah, it’s a tough market. And ya gotta have what the people want, right? Of course! Warning: the following is part plug and part explanation as to why Interpretive Exhibits has now teamed up with Nimlok. Most of my blog posts aren’t plugs (this one...
by Tim Patterson | Aug 6, 2009 | Podcast, Tradeshow marketing, Twitter
Kenji Haroutunian, the Show Director of the Outdoor Retailer Shows (Summer and Winter Market) discusses how the recent show went, the state of the show, the upcoming year, and how social media is set to explode as a means of connecting people at the show. If it...
by Tim Patterson | Aug 2, 2009 | Tradeshow visitors
One thing I paid a lot of attention to while walking the floor at the Outdoor Retailer Summer Market Show in Salt Lake City in July was how booth staff interacted with attendees. It’s the single most important action item that determines the success or failure...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.