by Tim Patterson | Jul 9, 2020 | Twitter
The average tweet lives for 18 minutes. At least, that’s according to the AWeber blog, the platform that hosts my newsletter. Which means that most people never see your tweet. I mean, what, a million tweets a second pour out of the platform, right? Actually, I...
by Tim Patterson | Sep 4, 2017 | Podcast, TSGMMCPodcast, Twitter, Video, Vlog, YouTube
For Labor Day, I share a little history of the holiday. And then it’s a quick look at the Best Practices for Tradeshow Marketing. And today’s One Good Thing?...
by Tim Patterson | Jun 14, 2016 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Presentation, Record Keeping, Social Media, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Twitter, Video
Last fall I put out the book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’ve done several promotions around it, given away a bunch of copies, and use it as my main calling card. But I’ve never done...
by Tim Patterson | Mar 11, 2015 | Booth Design, Branding, Case Study, Event Marketing, Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors, Twitter
After 62,219 steps, a couple of achy legs and a few foot blisters in four days of Expo West, it came to me: “Tradeshows ain’t for wimps!” Certainly not if you’re walking the floor, nor if you’re an exhibitor who’s shepherding a booth (and staff) from the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.