by Tim Patterson | Sep 30, 2009 | Uncategorized
You’ve just returned from a tradeshow. You’re exhausted. Gotta get the expense sheets done and get any leads or contacts to the right folks. Send out thank-you notes. But wait! While the show is still fresh in your mind, take some time for a quick de-briefing. Ask...
by Tim Patterson | Sep 24, 2009 | Tradeshow marketing, Tradeshow staff training
Look, up in the sky! It’s a bird, it’s a plane…no it’s — it’s a guy on a ladder that’s about to fall! All tradeshows have their cast of characters – both heroes and villains – but you may be so engrossed that you...
by Tim Patterson | Sep 18, 2009 | Uncategorized
Next time you’re at a tradeshow, throw on your trenchcoat, dapper hat and shades and go undercover. The name? “Bond. James Bond.” Admittedly, playing spy can be fun. And it’s something you should certainly be doing at your next tradeshow....
by Tim Patterson | Sep 15, 2009 | Uncategorized
When it comes to participating in Social Media (what we used to call Web 2.0, but gee that’s soo passe now), what are your choices? Too many, obviously. And you can’t do them all. Facebook, Twitter, LinkedIn, StumbleUpon, Flickr, Ning, MySpace, Orkut,...
by Tim Patterson | Sep 10, 2009 | Uncategorized
You’re heard the saying ‘it’s all in the details.’ Details are important. People notice them. Don’t leave details to chance; you can be derailed by forgetting details (hey I just made that up!). But what about the BIG PICTURE? Most marketers...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.