by Tim Patterson | Jun 17, 2010 | Case Study
This is a guest post written by Bev Gray, CEO of Exhibit Edge, a full-service trade show exhibit and consultation company serving the Virginia, Maryland, DC areas and beyond. With 18 years of being a provider for the exhibit industry, I have seen many clients exhibit...
by Tim Patterson | Jun 15, 2010 | Uncategorized
It doesn’t matter whether you’re exhibiting at a tradeshow, writing on a blog, making a sales call or trying to get a date. It’s NOT ABOUT YOU. Even though we understand this intellectually, it somehow seems that we grapple with this in real life....
by Tim Patterson | Jun 11, 2010 | Event Marketing, lead generation, Tradeshow marketing
In cartoons and movies, dogs can talk. All the time. They must think we’re not listening. Or maybe they’re smart enough to know that we puny humans don’t understand dog-talk. Whatever. I don’t mind talking dogs. In fact, I like them just fine....
by Tim Patterson | Jun 8, 2010 | Event Marketing, Marketing, Tradeshow marketing
What did you learn from your last tradeshow appearance? Did you learn that you, well, perhaps shouldn’t have even been there? Sometimes that’s the best lesson you can learn: that the money you spent on the show was wasted and you won’t do that show...
by Tim Patterson | Jun 7, 2010 | Marketing, Tradeshow marketing, Tradeshow staff training
A recent LinkedIn discussion focused on ‘What questions do you ask yourself when deciding on an exhibit for a tradeshow event?’ There were a lot of answers and discussion on the topic, and after I chimed in with my two pennies’ worth, it got me to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.