by Tim Patterson | Aug 30, 2021 | Fun, Networking, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
What’s it like to be a keynote speaker, comedian and author and work your way through the pandemic? I caught up with Jan McInnis on this week’s TradeshowGuy Monday Morning Coffee to find out: tim-patterson · TradeshowGuy Monday Morning Coffee, August 30,...
by Tim Patterson | Jun 24, 2021 | Book Review, Fun
Yeah, it’s only June but somehow I’ve managed to get through two dozen books since we ticked over into 2021. I tend to read mostly fiction, but now and then I’ll make it through a nonfiction work that was worth the time. So let me start with one of the two nonfiction...
by Tim Patterson | Apr 7, 2021 | Fun
Thanks for joining me for my mini-rant! I have always liked technology, because it’s purpose (I presume) is to make things easier. And mostly, that works. So let me share a short story about a situation that has gotten under my skin. Due to, you know, technology. I...
by Tim Patterson | Apr 2, 2021 | Booth Design, Branding, Custom tradeshow booth, Fun, lead generation, Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow staff training, Video, YouTube
Sure, you can mess up in a lot of ways with your tradeshow marketing. There are so many moving parts to the process. But follow these seven ways and you’ll really come away with a bad...
by Tim Patterson | Mar 25, 2021 | Fun, Social Media
Sure it’s a gas to post lots of stuff online during a tradeshow. But are you missing some opportunities about the kinds of posts you send out? Here’s a short video showing a round ten types of posts that you might want to include at your next...
by Tim Patterson | Mar 16, 2021 | Book Review, Fun
A couple of months ago I interviewed Michael F. Schein, founder of Microfame Media, on the TradeshowGuy Monday Morning Coffee vlog/podcast about his new book, The Hype Handbook. He sent me a PDF copy of it and it languished on my iPad for several weeks before I...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.