by Tim Patterson | Apr 27, 2011 | Social Media
Is your LinkedIn Profile a bit, shall we say, spare? Do your Facebook page updates come along every election and New Year’s Day? Is your Twitter account so empty of recent updates that it echoes when you walk in? Is your most recent YouTube video celebrating the...
by Tim Patterson | Apr 25, 2011 | Branding, Social Media
Everything you do online can be measured in some fashion. So start measuring. How many Facebook friends does your company have? How many Twitter followers? How many of your tweets are getting passed around by being re-tweeted? How many views did your recent blog post...
by Tim Patterson | Apr 22, 2011 | Blog, Client Relations, Social Media
Do you have a blog? What is is about? With a nod to Carly Simon’s Number One Hit “You’re So Vain” back in ’72 (aahh..the good ol’ days!), if your blog is about you and your company, you’re missing the boat. By a long shot. At...
by Tim Patterson | Apr 18, 2011 | Social Media, Tradeshow marketing
Some notes from the presentation I’m working on for the Event Marketing Summit. I’m presenting on May 16th in Chicago at the Hyatt Regency. Will you be there? Not sure if any or all of these will make it into the presentation, depending on how the whole...
by Tim Patterson | Apr 14, 2011 | Facebook, Social Media, sustainability
After getting an email from Ewan MacDougall and his link to an interesting infographic on how tradeshows impact the environment, I got to thinking about how social media might help to mitigate some of those impacts. Okay, it sounds like a good idea: using social media...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.