by Tim Patterson | Mar 15, 2012 | Event Marketing, Facebook, Social Media
Your business page will move to the new ‘timeline’ appearance on March 31st, whether you’re ready or not. The biggest change is that if you have a default landing page, it will no longer steer new visitors to the default page. Instead, all new visitors will see the...
by Tim Patterson | Feb 6, 2012 | Facebook, Marketing, Social Media, Twitter
LinkedIn: Hang out on the show’s group page and join discussions. Ask and answer questions. Lightly reach out to people – which means no sales pitches – and look to learn booth numbers from exhibitors, sessions they’ll attend and other information....
by Tim Patterson | Jan 25, 2012 | Facebook, Marketing, Social Media, Tradeshow marketing
Over the past couple of months one of the the things I’ve dedicated a lot of time to is research. One element of that research was a short survey on SurveyMonkey.com, which asked 6 questions related to social media event marketing. The results helped shape the...
by Tim Patterson | Dec 1, 2011 | Facebook, Tradeshow marketing, Video, YouTube
It can’t be the easiest thing to post video from a tradeshow floor, there amongst the chaos and cacophony of exhibitors and attendees. However, if you make a plan to get some video out during the show, you’ll surely benefit from it! So to make a plan, make sure you...
by Tim Patterson | Oct 13, 2011 | Facebook, Social Media, Tradeshow marketing, Twitter
Tune in before you Turn On. If you’re listening to what your community is saying you’ll have better responses. By searching for your customers you can connect with them. Join the conversation. Pay attention to trends. Add value. Make the commitment to be a part of...
by Tim Patterson | Oct 7, 2011 | Facebook, lead generation, Marketing, Social Media, Tradeshow marketing
The tradeshow is over. The booth has been packed away and you’re heading back to the office. No more late night carousing with clients. No more worrying about that graphic makeover that didn’t really fit. No more hustling to post photos on Facebook of those endless...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.