by Tim Patterson | Jun 8, 2011 | Event Marketing, Tradeshow marketing
Moving tradeshow attendees from tire-kicking to closing a deal is the holy grail of tradeshow marketing. After all, nothing happens until a sale is made. So what can you do to get people to actually close a deal? First, you gotta HAVE a compelling deal. If all you’re...
by Tim Patterson | Jun 2, 2011 | lead generation, Mobile Marketing, SlideShare, Tradeshow marketing
A few months ago I took a look at ways you can use iPads at tradeshows. Several bloggers chimed in with apps and ideas that were are worth a look. Given the exploding popularity of iPads once the iPad 2 came out in March of this year, perhaps its time to take another...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.