As much as I love Jeffrey Gitomer’s sales training (along with books, speeches, podcasts and more), I wasn’t sure where he’d come down on the idea of using tradeshows as a way to generate leads and sales. But when I saw the new Sell Or Die Podcast with Jeffrey Gitomer and Jennifer Gluckow, I had to share. This is just a brief snippet they posted on YouTube talking about tradeshows, and it’s a great start to the discussion:
https://youtube.com/watch?v=nStXhC7HTyc
Hmmm…maybe I should tell them about the TradeshowGuy Blog? As an old radio guy, I could probably figure out what to say as a guest on their podcast! Check out the Sell or Die podcast here.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.