A review and commentary on IFT 2017, the International Food Technologists show in Las Vegas in late June. Also, what to do and what NOT to do in a tradeshow booth, as seen at IFT! And, one good thing!
This week’s ONE GOOD THING: Al Franken’s “Giant of the Senate” newly released book.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.