Let’s have a little fun, and rock out a little at the same time. Let’s find inspiration from some of the old classics and see how they play into your tradeshow marketing plan. The Who: Who Are You: Yes, you need to know who you are as a company and an entity so that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.