It's easy enough to get caught in the checklist approach to tradeshow exhibit design. This week's quick video goes over some thoughts on how to avoid that, but still make sure the exhibit has all that it needs:
Stuck in a Tradeshow Exhibit Design Checklist?: Video
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.