by Tim Patterson | Jul 8, 2026 | Booth Design, LIghtbox, Tradeshow marketing
Guest article by Joyce at Frame Plus. Trade show floors are busy places. A small exhibitor may be competing for attention next to larger booths, louder demos, hanging signs, product samples, and fast-moving aisle traffic. In that setting, visibility is not only about...
by Tim Patterson | Apr 22, 2026 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow Photos
There’s a certain kind of quiet satisfaction in photographing a busy trade show floor and making it look… still. Controlled. Intentional. That’s been the ongoing collaboration with Condit Exhibits over the past three years at Natural Products Expo West—capturing their...
by Tim Patterson | Aug 12, 2025 | Booth Design, Branding, Event Marketing, lead generation, Marketing, Mobile Marketing
Guest article by Emma Grace Brown Trade shows are noisy. Not just audibly, but mentally. Everyone’s trying to get seen, heard, scanned, followed, and remembered — often in under 30 seconds. And in that blur of color-coded lanyards and badge beeps, the exhibitors who...
by Tim Patterson | Aug 11, 2025 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
Better late than never! Back in March, I had the pleasure of photographing a series of beautifully designed and fabricated exhibits for Condit Exhibits at Natural Products Expo West in Anaheim. This was my second time working with Condit, and once again, I was...
by Tim Patterson | Nov 11, 2024 | Booth Design, Custom exhibit, Custom tradeshow booth, sustainability
As one of the industry’s most anticipated gatherings, Natural Products Expo West provides a prime platform for exhibitors to showcase their commitment to sustainability. For exhibitors, sustainable practices at Expo West aren’t just about meeting attendee expectations...
by Tim Patterson | Feb 12, 2024 | Booth Design, Branding, Client Profile, Client Relations, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
With a heavy heart and deep respect, I reflect on my 18-year journey with Bob’s Red Mill, a trailblazing healthy food producer based in Portland. The recent passing of its venerable founder, Bob Moore, at the age of 94 marks the end of an era. This piece is a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.