Oh yes, tradeshows can be very expensive, so what should you do to save money when exhibiting at a tradeshow? Let’s take a look at just a handful of ideas.
- Partner with a bigger exhibitor. You may be a perfect complement to a partner with a much larger booth presence. Explore the idea of taking a small corner of a smaller exhibit. Both exhibitors will benefit from the added traffic when both exhibitors are promoting the joint appearance.
- Rent an exhibit. Not always the best of go-to solution, but for many exhibitors, renting a booth means not dealing with storage. Usually at one-third the cost of purchasing a similar exhibit.
- Dig deep to cut your travel costs. Cutting those costs may mean taking one or two fewer people, staying in hotels that are on a transit line but still a bit away from the convention center.
- Save power by using LEDs instead of hot halogens.
- Cut your shipping weight. Using graphic graphics that fold up are going to cost a lot less to ship, and will take up less space.
- Cut your shipping costs even more. Shipping monitors isn’t a big deal. But imagine if you had them purchased locally, delivered them to the convention center, and then either shipping them home in your crates, or donate them to a local nonprofit and take a tax write off.
- Don’t use your exhibit properties only at the exhibit. Work creatively to use them at other times of the year. Set a graphic up in your company entrance, show it off in the conference room or use it for a video shoot. Getting more usage out of your exhibit materials, especially the graphics, gives you a chance to stretch those dollars.
