by Tim Patterson | Jun 2, 2022 | Booth Design, Budgeting, Client Relations, Custom tradeshow booth, lead generation, Lists, Logistics, Marketing, Networking, Pre-show marketing, Presentation, Record Keeping, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Not a bad way to kick off June! I sat down with Mel White of Classic Exhibits, along with a few dozen viewers, for a presentation on tradeshow tips for newbies and wannabes. He invited me as part of their ongoing “Fast and Furious” webinar series, and I...
by Tim Patterson | Mar 29, 2022 | Branding, Budgeting, Event Marketing, Guest Post, Marketing
This is a guest post by Emma Grace Brown. Despite what many people think, offline advertising is not dead. Traditional marketing methods still have their place in the digital age! At the Tradeshow Guy Blog, we know that long-forgotten advertising strategies can be...
by Tim Patterson | Nov 19, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Graphics
Unlimited choices. Seems like having the pick of anything we want would make things easier, right? For example, I have a subscription to Apple Music. Yeah, it could be Pandora or Spotify or any of the music streaming services. But with a streaming subscription, you...
by Tim Patterson | Sep 27, 2021 | Budgeting, Custom exhibit, Logistics, Marketing, Video, YouTube
If 2019 was normal, 2020 was not. Neither was 2021, although it’s an improvement over last year. What about 2022? It’s not going to be normal although I think we’ll get a little closer. Maybe normal will never really return. Here’s a look at a...
by Tim Patterson | Jul 31, 2021 | Budgeting, Client Relations, Event Marketing, Logistics, Tradeshow marketing
The on-again-off-again return to events is proceeding as you might expect: with unexpected twists and turns that are keeping everyone a little off-balance. In the past week, I’ve seen the following: A return to masking for the most populated counties in Nevada, which...
by Tim Patterson | Jul 26, 2021 | Branding, Budgeting, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Tradeshow marketing
If you’re a fan of Robert Heinlein’s classic science fiction book “Stranger in a Strange Land,” you know the story of Valentine Michael Smith, a human who was born on Mars, raised by Martians, and comes to Earth in early adulthood. He ends up in a political power...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.