Trying to find some new and different posts the next time you’re on the road at a tradeshow? Try a few of these and see what you get:
- Clients and Customers in Your Booth: Click a quick photo or if they’re up for it, videotape a brief testimonial.
- Your Staff: You should make sure that you show off how much fun your staffers are having, even in the midst of a busy day. Nothing communicates your company’s brand more than your people having a good time.
- Demos of Products: A series of stills, or a brief video works here.
Your Exhibit: Have a great exhibit? Show it off!- The Hall You’re In – Include Your Booth Number: Share your location at the beginning of each day (at least) so that people can find you.
- Educational: Inform your audience how your product or service can help them. A picture with a useful description goes a long way.
- Questions or a Short Quiz: People will respond to questions if they’re interesting and engaging.
- Promotional: Give something away. Try offering a prize for show-goers to get them to come to your booth. And offer a prize for people watching from afar that can’t make it.
- Dinner out with Client (or not): Okay, food photos are usually boring unless it’s really a stunning photo. But if you’re out with a client or friend, post a photo and include the hashtag.
- Local Tourist Stops: Making a few side trips during your busy show? Snap photos and share.
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Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.