by Tim Patterson | May 11, 2023 | Branding, Contests, Event Marketing, lead generation, Marketing, Mobile Marketing
All right, all right, AI is coming! It’s going to swoop in and change the world. Strike that, it has ALREADY swooped in and changed the world. I’ve been curious about it, and as time marches on, I’ve spent more and more time learning how it can be...
by Tim Patterson | Sep 29, 2021 | Branding, Contests, Event Marketing, lead generation, Marketing, Sales
When was the last time you saw a card trick? I mean, a good card trick where you were left scratching your head about how the heck the magician did that? You immediately want to know how it was done, right? But no, you never see that. Not really. A good magician works...
by Tim Patterson | May 21, 2021 | Booth Design, Branding, Contests, Event Marketing, lead generation, Logistics, Marketing, Pre-show marketing, Social Media
Yes, you got a lousy location. What to do to prevent poor traffic and lack of leads by the end of the show? Here are a handful of things you can do to bring people to your...
by Tim Patterson | Apr 15, 2021 | Branding, Contests, Custom exhibit, Custom tradeshow booth, Event Marketing, Graphics, lead generation, Marketing, Mobile Marketing, Tradeshow marketing
Standing out from the rest of your fellow exhibitors is often a combination of what you do, what your visitors can do, and what your booth looks...
by Tim Patterson | Jan 22, 2020 | Booth Design, Branding, Contests, Event Marketing
Seth Godin’s go-to phrase is “Go make a ruckus.” Webster’s defines “ruckus” as “a disturbance or a commotion.” A disturbance can be good or bad, depending on your viewpoint and the circumstances. The word “disturbance” is non-judgmental. “Commotion” is the same. It’s...
by Tim Patterson | Jan 14, 2020 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, lead generation, Marketing, Tradeshow marketing
When it comes to tradeshow marketing, anything goes. Right? Well, maybe not everything, but certainly it’s a time to try things. Do things differently. Experiment. Or. Maybe not. Tradeshows are fraught with risk. You’re putting a lot of money on the line. Generally...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.