by Tim Patterson | Sep 10, 2026 | Branding, Client Relations, Event Marketing, lead generation, Marketing
Guest Post by Emma Grace Brown For trade show businesses, startup founders, sales leads, and small marketing teams, the hardest part of an event often isn’t the logistics; it’s earning a moment of attention in a noisy aisle. The core tension is simple: plenty of...
by Tim Patterson | Mar 12, 2026 | Branding, Marketing, Mobile Marketing, Tradeshow marketing, Uncategorized
by Emma Grace Brown Trade show marketers are often expected to do it all — strategy, booth design, lead capture, follow-up campaigns, and brand storytelling. If you don’t have a large in-house team, you are the marketing department. The good news? Marketing isn’t...
by Tim Patterson | Dec 19, 2025 | Branding, Event Marketing, lead generation, Marketing, Networking
Trade show marketing is loud by nature. Everyone’s trying to stand out — with banners that shout, booths that glow, and enough swag to fill a carry-on. But in all that noise, there’s one thing that actually makes people stop: emotional connection. And that’s the...
by Tim Patterson | Aug 12, 2025 | Booth Design, Branding, Event Marketing, lead generation, Marketing, Mobile Marketing
Guest article by Emma Grace Brown Trade shows are noisy. Not just audibly, but mentally. Everyone’s trying to get seen, heard, scanned, followed, and remembered — often in under 30 seconds. And in that blur of color-coded lanyards and badge beeps, the exhibitors who...
by Tim Patterson | Mar 19, 2024 | Branding, Event Marketing, Marketing
This is a guest post by Emma Grace Brown. Craft and vendor shows provide a great platform for artists, makers, and vendors to showcase and sell their work. These shows are often attended by individuals looking for unique, handmade products they cannot find anywhere...
by Tim Patterson | Feb 26, 2024 | lead generation, Marketing, Tradeshow marketing
If nothing else, I’m a forward-looking guy. Yes, yes, I know; I visit the past a lot in my mind and in my music selection. After all, I’m fast approaching 70. Still, I embrace the digital age in most, if not all, of its many forms. I recently thought it would be...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.