by Tim Patterson | Dec 2, 2014 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
You may have a spectacular booth, a cool product and a well-trained staff. You may have a great spot on the floor near the main entrance. You may even have a special guest star in the booth for a few hours. But all of that can go for naught if you can’t draw a mob on...
by Tim Patterson | Nov 21, 2014 | Booth Design, Tradeshow marketing, Tradeshow Photos
When it comes to sourcing a tradeshow exhibit builder for a new custom booth, you can do a number of things, such as ask colleagues who they have used, ask exhibitors at shows who built that booth, search online or perhaps pull out your tarot cards. No doubt there are...
by Tim Patterson | Nov 12, 2014 | Infographic, Social Media
Infographics do a great job on illustrating a concept or breaking down a complicated concept to an easily understandable set of images and text. Like this one. I heard from a fellow tradeshow exhibit from the UK who offered to share this particular infographic. By...
by Tim Patterson | Nov 3, 2014 | Custom exhibit, Custom tradeshow booth, Event Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training, Tradeshow visitors
Naah, I don’t want your tradeshow exhibiting experience to suck. But if it does, perhaps its because you did one of the following: Don’t have a plan. Next time you walk a tradeshow floor as an attendee, try to determine which exhibitors actually know what...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.