by Tim Patterson | Aug 26, 2011 | Book Review
When it comes to promotion products, you gotta know what you’re doing or it could end up costing you a lot. Not only in terms of money, but in terms of brand damage. Or maybe brain damage, if you waste money AND do damage to your brand by giving away cheap, breakable...
by Tim Patterson | Aug 25, 2011 | Podcast, Social Media
In this edition of the Tradeshow Marketing Podcast, we chat with Robert DeMarzo, the Senior VP of Strategic Content of Everything Channel. The company, provider of IT channel-focused events, media, research, consulting and sales and marketing services, hosts more than...
by Tim Patterson | Aug 23, 2011 | Blog, Branding, Event Marketing, Tradeshow marketing, Video
So you’re going to shoot a tradeshow teaser video to get people to be aware of your upcoming appearance whetting their appetite to see your company’s exhibit at the show. But you’re rarely messed around with video. Maybe you don’t like getting...
by Tim Patterson | Aug 12, 2011 | Podcast, Social Media, Tradeshow marketing
Larry Karel looks to embrace new technologies whenever they come along. So when it became possible to use social media to promote his business, he was on board right away. In this interview he discusses how he got to know and work with social media. Karel Exposition...
by Tim Patterson | Aug 10, 2011 | Mobile Marketing, Social Media, Tradeshow marketing
8 Ways to Use Social Media in your Tradeshow Marketing Be involved. Be proactive. Keep an ear to the ground (continued research) Plan and execute event-related social media campaigns Track metrics of engagement Write up reports on results Stay informed on cutting edge...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.