by Tim Patterson | Jan 21, 2011 | Branding, Podcast, Tradeshow marketing
Tim Patterson interviews Marie-Claire Andrews of ShowGizmo, a cool tradeshow service that utilizes QR Codes and more. Great interview if you want to get a lot of good ideas on how to use QR codes at tradeshows. ShowGizmo’s website ShowGizmo on...
by Tim Patterson | Nov 19, 2010 | Book Review, Branding, Tradeshow marketing, Tradeshow staff training
I’m halfway through a little book called ‘Branding Basics for Small Businesses’ by Maria Ross, which is full of helpful information, and while reading the book, it occurred to me that there is no better place to showcase your brand than at a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.