by Tim Patterson | Apr 4, 2012 | Branding, Case Study, Event Marketing, lead generation, Marketing, Social Media, Tradeshow marketing, Twitter
Late in 2011, Mel White, the VP of Marketing and Business Development at Classic Exhibits Inc., contacted me to ask if I’d be interested in guiding their social media efforts at EXHIBITOR 2012 in early March. “Sounds intriguing!” So we set out a plan. Our main goal...
by Tim Patterson | Jan 30, 2012 | Branding, Fun, Video
Yes, I take the office to the slopes on occasion. It’s one of the ways I find balance: httpv://youtu.be/i8l3eiYm-TA
by Tim Patterson | Aug 23, 2011 | Blog, Branding, Event Marketing, Tradeshow marketing, Video
So you’re going to shoot a tradeshow teaser video to get people to be aware of your upcoming appearance whetting their appetite to see your company’s exhibit at the show. But you’re rarely messed around with video. Maybe you don’t like getting...
by Tim Patterson | May 31, 2011 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing
The tradeshow exhibit is at least 6 – 8 months away – have you considered your tradeshow marketing strategy? You’d better get started – that’s not that much time! “Huh? Over half a year and I have to rush things?” you...
by Tim Patterson | Apr 25, 2011 | Branding, Social Media
Everything you do online can be measured in some fashion. So start measuring. How many Facebook friends does your company have? How many Twitter followers? How many of your tweets are getting passed around by being re-tweeted? How many views did your recent blog post...
by Tim Patterson | Mar 2, 2011 | Branding
guest article by Jean Watson When your company is trying to launch and establish its brand, it’s crucial to take advantage of both online and offline brand building methods for maximum brand exposure, visibility, and effectiveness. There are benefits to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.