by Tim Patterson | Oct 5, 2015 | Event Marketing, Marketing
By definition, a marketing plan details your current approach to spreading the word to the marketplace about your products or services. A tradeshow marketing plan is designed to coordinate your overall marketing plan with the various tradeshow appearances you have...
by Tim Patterson | Sep 16, 2015 | Event Marketing, lead generation, Marketing, Post-Show Follow Up
In the 1992 Bill Clinton Presidential Campaign, his advisors made sure the campaign talking points were focused on the economy. So much so that they held as their campaign mantra “It’s the Economy, Stupid!” It’s unimpeachable advice. That is, to focus to sharply on...
by Tim Patterson | Sep 1, 2015 | Branding, Event Marketing, Marketing, Tradeshow marketing
I’ve seen several writers and new sources chime in recently on the controversy of hiring models, aka ‘booth babes’ at tradeshows to attract attention. Here the CBC looks at the continuing controversy. Fortune Magazine covers a story where the RSA Conference, a top...
by Tim Patterson | Aug 5, 2015 | Event Marketing, Tradeshow marketing
Put the pedal to the metal! Time to gear up for fall! Summer is winding down and we get to return to normal soon! Whatever normal is. And whatever it is, the chaos, hustle and bustle of a big tradeshow isn’t anything near normal for most of us. Depending on the show,...
by Tim Patterson | Jun 18, 2015 | Event Marketing, Mobile Marketing, Tradeshow marketing
The following is a guest post by Jodie Pride: Cloud-based point of sale systems are becoming increasingly popular, especially among smaller retailers. They are usually less expensive than traditional POS systems and can be more convenient for retailers because they...
by Tim Patterson | Mar 25, 2015 | Event Marketing, lead generation, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Earlier this month I attended Natural Products Expo West at the Anaheim Convention Center. Yes, it’s a big show with a few thousand exhibitors, and over 70,000 attendees. And it continues to grow. I spoke with literally a few hundred exhibitors, and almost all of them...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.