by Tim Patterson | Apr 17, 2009 | Podcast, Tradeshow marketing
What does it take to choose a professional tradeshow presenter? We talked with just such a person in Emilie Barta, a New York-based independent tradeshow presenter. Some of the topics we covered included: how can you find a good presenter? What kinds of questions...
by Tim Patterson | Apr 8, 2009 | Podcast, Tradeshow marketing
As an exhibitor, how can you get the attention of the media at a tradeshow? After all, media coverage is free and has a lot more credibility than a purchased ad. So it makes sense to have a strategy in place to court the media’s interest and – hopefully...
by Tim Patterson | Apr 3, 2009 | Podcast
As an exhibitor, no doubt the question of ‘greening’ your exhibit has come up. What’s the carbon footprint of shipping? What kind of materials can you use that are sustainable and recyclable? Are there ways to cut down the impact on the environment...
by Tim Patterson | Apr 1, 2009 | Podcast, Tradeshow marketing
Warwick Merry joins us from Melbourne, Australia – land of Down Under. Warwick has done his fair share of great marketing and shares ideas and tips on how to improve the ROI at your next tradeshow.
by Tim Patterson | Feb 4, 2009 | Podcast, Tradeshow marketing
Podcast Interview with Ken Newman, Magnet Productions in San Francisco. Ken has been doing tradeshow presentations for 25 years, and just recently returned from a big show where, lo and behold, traffic was great and his client brought home more leads from last year....
by Tim Patterson | Dec 9, 2008 | Podcast
Magic Seth, Technological Magician. Magic Seth does magic in an unusual way, using today’s technology – cell phones and computers – to help draw people into a tradeshow booth. He also works with companies to help them create new ways to view product...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.