by Tim Patterson | Mar 16, 2010 | Uncategorized
A few quick observations on using Twitter at Expo West, the huge Natural Products show in Anaheim this past weekend: 1. A handful of companies are drawing people to their booths through Twitter. Many of them seemed to be amazed that it worked – but almost all...
by Tim Patterson | Mar 11, 2010 | Uncategorized
I’m heading south to LA (or as my friend Roger who lives north of downtown LA likes to refer to it: Hell-A) in a few hours to go to the Natural Products Expo West, held at the Anaheim Convention Center just across the street from Mickey and Minnie and Goofy and...
by Tim Patterson | Mar 4, 2010 | Uncategorized
I first learned about Keen Shoes in mid-2008. I had just made a new friend Karrie and noticed she was wearing these pretty cool shoe that were half-sandals and half-regular shoes with a protective toe – more than an average sandal but with air circulation like a...
by Tim Patterson | Feb 18, 2010 | Uncategorized
Yesterday’s webinar (Feb 17) on “How to Use Social Media to Close More Business at Tradeshows” was fun and well-received. I thought I’d post the slides so you could get a glimpse of what we went over…of course the audio track and...
by Tim Patterson | Feb 15, 2010 | Uncategorized
Note: We’ve just released a short report on ‘Building an Eco-Friendly and Sustainable Tradeshow Exhibit’ which you can now pick-up on our free download page. As more and more companies move to environmental consciousness and responsibility, the...
by Tim Patterson | Jan 18, 2010 | Uncategorized
This article was originally published by the Statesman-Journal in mid-2008 and has been slightly updated. Reaching your target market gets a little harder when your marketing budget is tapped by the recession. Even though the recession is ‘officially’ over...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.