by Tim Patterson | Apr 29, 2010 | Uncategorized
Have you been to a tradeshow and seen an empty booth? Or staff talking on a cell phone? Playing games? Watching TV? Ignoring attendees? Doesn’t it make you wonder WHO’S IN CHARGE, ANYWAY? Naturally, when you see that kind of behavior at a tradeshow, you’re NOT...
by Tim Patterson | Apr 26, 2010 | Uncategorized
Since my Twitter handle is @tradeshowguy, you’d think I follow a fair amount of people in the tradeshow and event industry on Twitter. And you’d be right. And if you want to find out who they are, the easy way would be to just go to my Twitter page, click...
by Tim Patterson | Apr 20, 2010 | Uncategorized
(the following was previously published in the Salem Statesman-Journal): The tradeshow is a unique marketing beast with a lot of tentacles and unless you control them they’ll end up controlling you. But trade show marketing can be one of the most effective uses of...
by Tim Patterson | Apr 13, 2010 | Uncategorized
Most clients I work with on new booth projects are on the verge of moving out of their comfort zone. Why? Because they’re moving from simple pop-up type exhibits to full custom designed and fabricated booths, or at least some elements. That means they’re stepping into...
by Tim Patterson | Apr 7, 2010 | Uncategorized
Guest Post by Marcia Yudkin Are you enthusiastic about preserving Earth? If you want to highlight this commitment as part of your business pitch, be aware that cynicism lurks in the minds of many customers. To show that you’re not just pretending to jump on...
by Tim Patterson | Mar 22, 2010 | Event Marketing, lead generation, Marketing, Public Relations, Tradeshow marketing, Uncategorized
You may have a good grasp about your overall BIG PICTURE tradeshow marketing plan. But what about the DETAILS? Overall execution of your plan at the show may be great, but if you slip on details, someone – a potential customer, perhaps – is bound to notice. Some...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.