by Tim Patterson | Jun 9, 2017 | Uncategorized
When it comes to assembling a list of what it takes to be a tradeshow road warrior, there’s nothing like tripping around the web to see what other people say, right? I travel a handful of times a year for work, and maybe a time or two for pleasure, but the real...
by Tim Patterson | Mar 20, 2017 | Uncategorized
In this First Day of Spring vlog, I discuss skiing in the rain and sun on the same weekend, listening to podcasts by Peter Shankman and Chris Ducker, and the logistics of shipping your tradeshow exhibit: One Good Thing: the NCAA Basketball Tournament. Audio Podcast...
by Tim Patterson | Mar 2, 2017 | Uncategorized
When it comes to sales, you are in charge. Nothing happens in a business until a sale happens. Without the sale, nobody in the company is asked to build or provide anything to a client. Nobody is able to send out an invoice or bill. No money comes in, no bills get...
by Tim Patterson | Feb 22, 2017 | Uncategorized
“Outside the box.” Should you be thinking about your tradeshow marketing using an outside-the-box approach? Well, that depends. If you can come up with an unusual way to draw crowds, or do pre-show marketing that whets attendees’ appetites, I think you’ve got...
by Tim Patterson | Sep 27, 2016 | Uncategorized
Competition on the tradeshow floor is fierce, and it’s not going to get any easier. You might say it’s more competitive than ever! Your fellow exhibitors are bringing more people to their booth, giving away more samples, doing more in-booth and doing better in the...
by Tim Patterson | Jan 5, 2016 | Uncategorized
It’s nice to have a couple of snapshots of your tradeshow booth to show off on Twitter or your Facebook page. But there are more reasons for taking pictures – a lot of them – of your booth. Let’s start with the design and the look. Take...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.