This is a guest post by Stacy Gavin. If you’re prepping for your trade show debut, you probably already know a little something about how industry events can transform your business for the better. There’s a reason why the vast majority (87 percent) of C-suite...
A Checklist Write down all the shows you’re attending and the specific size of booths you’ll be setting up. Include dates, shipping addresses, products to be promoted, introduced or launched. Plan social media broadcasts and interactions for the shows. Make a list of...
This month marks two years of the vlog/podcast TradeshowGuy Monday Morning Coffee. Most of the time I have a guest. And most of the time those guests are from the event industry. I don’t feel that guests must be from the tradeshow and event industry, but most of...
it’s been awhile since we’ve walked through the coolest online exhibit search tool in the world: Exhibit Design Search. Take a look at some of the new changes: Click here to...
Entrepreneur and Author Peter Shankman has a new book out – his first ‘non-business’ book – and I got a chance to talk to him about it on this week’s TradeshowGuy Monday Morning Coffee. The book is called “Faster Than Normal,”...
One of our go-to vendors in the tradeshow world is Classic Exhibits. They’re an ambitious and creative bunch, replete with designers and fabricators that have been able to do anything we and our clients have asked. This week I sat down with VP of Business...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.