Using Music in Your Tradeshow Booth
Have you ever been walking through a tradeshow only to be diverted by the onslaught of a loud steady hip-hop beat from a booth three rows away? It’s happened to me a few times….
Moving Out of Your Comfort Zone
No matter what the circumstance, moving out of your comfort zone is not easy. But busting that comfort zone is often a key step to growth. Most clients I work with on new custom…
20 Dumb Things Exhibitors Do
Last week I put up a blog post that poked fun at tradeshow visitors with the “Top 10 Annoying Things Tradeshow Attendees Do” – so this week I thought I’d turn the mirror around…
Branding Your Company Before and After the Trade Show
Here’s a simple way to show off your company to prospective customers and clients from the minute you walk out of your door until the minute you return. Wear a branded shirt or…
Top 10 Annoying Things Tradeshow Attendees Do
Thousands of people come to tradeshows. Most are pretty nice. Many are a joy to meet and greet and do business with. Then there are the annoying ones. Worse than Uncle Marvin at…
Asking Qualifying Questions at Tradeshows
Tradeshows are a busy and distracting environment in which you’re trying to make sales and generate leads. By asking qualifying questions you can cut to the chase quickly….
Tradeshow Marketing Podcast: David Schenberg Interview
David Schenberg of BusyEvent.com discusses his company’s software/hardware product and how it enhances the information that exhibit organizers are able to track. Check out…
Guerrilla Tradeshow Marketing: What Makes it Different?
Jay Conrad Levinson, Mark S. A. Smith and Orvel Ray Wilson released “Guerrilla Trade Show Selling” in 1997. I’ve had the pleasure of interviewing Orvel; I’ve given copies of the…
Free Tradeshow ROI Webinar
Joyce MeKee at LetsTalkTradeShows.com got together with Skip Cox of Exhibit Surveys recently for a webinar on the new ROI Toolkit created by Exhibit Surveys, IAEE, CEIR and PCMA….
Tradeshow Marketing Podcast: Karen Silvers interview
Need a promo item for your next tradeshow, but think it might be a waste of money because your guests will just throw it away? It doesn’t have to be that way. As in most…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.