Tradeshow Marketing Podcast: Emilie Barta Interview
What does it take to choose a professional tradeshow presenter? We talked with just such a person in Emilie Barta, a New York-based independent tradeshow presenter. Some of the…
Tradeshow Blues Back
Jeffrey D. Brown has re-launched Tradeshow Blues, a website that he’s maintained for years mostly as a labor of love. Tradeshow industry folks have congregated around features…
Podcast: Amber Lindsay Interview
As an exhibitor, how can you get the attention of the media at a tradeshow? After all, media coverage is free and has a lot more credibility than a purchased ad. So it makes…
How to Attend a Tradeshow for Maximum Results
First off, what are your objectives for attending a tradeshow if you want maximum results? To network? To spy on the competition? To learn about new products for your store?…
101 Rules of Tradeshow Marketing
Now that we’ve already had several dozen downloads of the free e-book “101 Rules of Tradeshow Marketing” from all our Tweets it might be time to do an actual, official post…
Podcast: Tom Bowman Interview
As an exhibitor, no doubt the question of ‘greening’ your exhibit has come up. What’s the carbon footprint of shipping? What kind of materials can you use that are sustainable…
Tradeshow Marketing Podcast: Warwick Merry Interview
Warwick Merry joins us from Melbourne, Australia – land of Down Under. Warwick has done his fair share of great marketing and shares ideas and tips on how to improve the ROI at…
Is Your Staff Ready? I mean, READY?
When you arrive at the tradeshow with a well-trained staff, you communicate a subtle message to visitors and fellow exhibitors: We Came Prepared. We’re Ready for You. Bring It…
A Dozen Reasons to Exhibit
Many companies I talk to spend thousands of dollars a year to exhibit at several shows. But when pressed as to their results, they say “I don’t really know. We go because we’ve…
What is a Lead?
Do you count the leads you bring home from a tradeshow? How do you determine what is a lead – exactly? Is it the name and contact information of a person who has expressed…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.