by Tim Patterson | Mar 14, 2009 | Tradeshow marketing
Function (fungk’sh?n): the action for which a person or thing is particularly fitted or employed. a. Assigned duty or activity. b. A specific occupation or role: in your function as race car driver. Just because your tradeshow booth LOOKS good, ATTRACTS people...
by Tim Patterson | Mar 13, 2009 | Tradeshow marketing
Are you considering a custom tradeshow exhibit? There are a number of reasons to strongly consider a custom tradeshow exhibit vs. a modular or manufactured exhibit. First, a custom tradeshow exhibit means that your company will have a unique, one-of-a-kind...
by Tim Patterson | Feb 28, 2009 | Tradeshow marketing
Are you doing a little tradeshow planning? Are you going as an exhibitor, or just a tradeshow attendee? If you’re not going to exhibit, you may think that you don’t really need a concise plan, except for a few exhibitors to visit and some conferences to attend. But...
by Tim Patterson | Feb 20, 2009 | Tradeshow marketing
by Susan Friedmann Candy, squeeze balls, pens, and key chains — these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different – booklets....
by Tim Patterson | Feb 14, 2009 | Tradeshow marketing
The tradeshow floor is a unique place. It’s artificial and unreal. Thousands of people are darting about the show floor, all with different agendas and schedules and goals. So how do you communicate in such a wacky, upside-down environment? Keep three things in mind:...
by Tim Patterson | Feb 12, 2009 | Tradeshow marketing
If you’re exhibiting at a show that attracts 30,000 visitors, how can you calculate – within a reasonable margin of error – how many of those 30,000 will actually come to your booth? Well, it’s all guesswork. But at least it’s educated guesswork! The most recent...
by Tim Patterson | Feb 10, 2009 | Tradeshow marketing
It’s been said the best way to learn about tradeshows if you’re new to the industry, or new to the experience, is to attend one or two shows before you attempt to organize or handle the actual booth. So DO IT! Spend a few days. Get there early and watch the set-up,...
by Tim Patterson | Feb 5, 2009 | Tradeshow marketing
There’s nothing quite like being the one booth in your aisle that’s grabbing all the attention – whether it’s from the food you’re giving away, the demo you’re giving, or the pseudo-celebrity signing autographs. Try a few of these ways to get more attention for your...
by Tim Patterson | Feb 4, 2009 | Podcast, Tradeshow marketing
Podcast Interview with Ken Newman, Magnet Productions in San Francisco. Ken has been doing tradeshow presentations for 25 years, and just recently returned from a big show where, lo and behold, traffic was great and his client brought home more leads from last year....
by Tim Patterson | Jan 28, 2009 | Tradeshow marketing
Does your company need a tradeshow staff trainer? A tradeshow is NOT a regular sales call. On the hot, active floor of the tradeshow, you must be quick on your feet, flexible, inventive, direct, creative and engaging. And you must know your product, your company, and...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.