by Tim Patterson | Apr 17, 2009 | Podcast, Tradeshow marketing
What does it take to choose a professional tradeshow presenter? We talked with just such a person in Emilie Barta, a New York-based independent tradeshow presenter. Some of the topics we covered included: how can you find a good presenter? What kinds of questions...
by Tim Patterson | Apr 10, 2009 | Tradeshow marketing
Jeffrey D. Brown has re-launched Tradeshow Blues, a website that he’s maintained for years mostly as a labor of love. Tradeshow industry folks have congregated around features such as “Spill the Beans” and the Tradeshow Wall. Jeffrey and I have had a...
by Tim Patterson | Apr 8, 2009 | Podcast, Tradeshow marketing
As an exhibitor, how can you get the attention of the media at a tradeshow? After all, media coverage is free and has a lot more credibility than a purchased ad. So it makes sense to have a strategy in place to court the media’s interest and – hopefully...
by Tim Patterson | Apr 7, 2009 | Event Marketing, Marketing, Networking
First off, what are your objectives for attending a tradeshow if you want maximum results? To network? To spy on the competition? To learn about new products for your store? Determine your top two or three objectives, and then make an Action Plan. If it entails...
by Tim Patterson | Apr 6, 2009 | Free e-book, Tradeshow marketing
Now that we’ve already had several dozen downloads of the free e-book “101 Rules of Tradeshow Marketing” from all our Tweets it might be time to do an actual, official post announcing the e-book. So here it is. Given that tradeshow marketing is (or...
by Tim Patterson | Apr 3, 2009 | Podcast
As an exhibitor, no doubt the question of ‘greening’ your exhibit has come up. What’s the carbon footprint of shipping? What kind of materials can you use that are sustainable and recyclable? Are there ways to cut down the impact on the environment...
by Tim Patterson | Apr 1, 2009 | Podcast, Tradeshow marketing
Warwick Merry joins us from Melbourne, Australia – land of Down Under. Warwick has done his fair share of great marketing and shares ideas and tips on how to improve the ROI at your next tradeshow.
by Tim Patterson | Mar 30, 2009 | Tradeshow marketing
When you arrive at the tradeshow with a well-trained staff, you communicate a subtle message to visitors and fellow exhibitors: We Came Prepared. We’re Ready for You. Bring It On. It’s all part of your bottom line: a well-trained staff can increase both the quality...
by Tim Patterson | Mar 25, 2009 | Tradeshow marketing
Many companies I talk to spend thousands of dollars a year to exhibit at several shows. But when pressed as to their results, they say “I don’t really know. We go because we’ve always gone.” Pardon me for being blunt, but that’s no reason to go to a trade show! If...
by Tim Patterson | Mar 14, 2009 | Tradeshow marketing
Do you count the leads you bring home from a tradeshow? How do you determine what is a lead – exactly? Is it the name and contact information of a person who has expressed interest in your product or service? Is if a business card from someone who dropped it in a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.