Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

7 Quirky Interactive Things to Do at a Tradeshow

Another list! Would any of these interactive things help to draw a crowd to your tradeshow booth?

  1. Create a small box with a lock. Have a bin full of keys – only one of the keys opens the box. Each person that comes by your booth can try a key or two. Once the key has been tried, it goes into the discard bin. As the keys (say, a couple of hundred) slowly go down to just a few, more and more people will keep trying to get the thing to open. Once the prize box has been opened the winner gets a prize, and another prize is inserted in the box and you start all over again.
    Tradeshow interactive things
  2. Create a large-than-life size front page newspaper mockup. Out of some solid substrate, like sintra. Have a hole cut in it so that people can stand behind it and get their picture taken for posting on social media. Invite people to sign up for a newsletter or something else for a chance to win some cool stuff, or just give them some swag if they post the photo on their social media accounts.
  3. Make a big Jenga set, only have each block relate to a specific question or topic that relates to your product or industry. Once someone pulls a block, you can talk about the topic, answer the question, and find out of the visitor has any questions about the topic.
  4. Bean bag games such as bean bag toss, or bean bag Tic-Tac-Toe.
  5. Give away LED flashing pins with your logo. Tell the visitor that a ‘secret shopper’ is going to be walking around the tradeshow floor giving away swag to people wearing the flashy things.
  6. Use tradeshow special printed flooring that gives visitors opportunities to photograph themselves standing there. How about a spot with footprints and some clever graphic and text including a hashtag phrase?
  7. Get a promotional robot.

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Tradeshow Guy Blog by Tim Patterson

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