TradeshowGuy Monday Morning Coffee, October 9, 2017 [video replay/podcast]

Author and business consultant Dan Paulson joins me on today’s podcast to talk about how to differentiate your company from your competition. His book, “Apples to Apples: How to Stand Out From Your Competition,” was the kickstarter for our discussion.

Check out Dan Paulson’s home page here.

This week’s tradeshow tip comes from ProExhibits – thanks!

ONE GOOD THING: The incredible catalog of great music left behind by Tom Petty.