Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

TradeshowGuy Monday Morning Coffee, February 3, 2020: Jim Wurm

The first time I walked “backstage” at a tradeshow, I realized how nuts it really was. A thousand different things going ten thousand different ways. Thousand of exhibitors, laborers, electricians, forklift operators, scissor lift operators, and so much more are all involved in an elaborate dance that takes place over a few days until opening day when everything looks perfect. Then once the show is over the same crazy dance happens in reverse.

Most people don’t think about what goes on behind the scenes, as long as it happens and their exhibit looks great for the show. But, oh, the things that have to happen for the show to take place.

For this week’s TradeshowGuy Monday Morning Coffee, I sat down with Jim Wurm, Executive Director of the Exhibitor Appointed Contractor Association. The EACA is the main organization that advocates for all of those behind-the-scenes companies and employers. And there are a lot of different ones. Really good conversation and yes, I learned quite a bit:

Find the EACA here.

This week’s ONE GOOD THING: the full Kobe Bryant tribute put on by the Los Angeles Lakers Friday night before they played the Portland Trailblazers.

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