(See the first post in this series: The Basics) When I first sat down to a computer back in, oh, the early 90s, I had no idea what I was doing. But my friend Rich did know and he loved figuring stuff out on his computer. Over the next few years whenever I wanted to...
I’ll be serving up a 45-minute presentation January 25th at the Outdoor Retailer show in Salt Lake City on “7 Surefire Ways to Re-Energize Your Social Media Engagement at Tradeshows” so I thought I’d blog a bit in the next month leading up to the presentation. Not...
In the swirl of the tradeshow marketing soup, you’re working to create a potent mix of trained staff, an awesome-looking and appropriately-functional booth, interactivity, social media engagement. When all is said and done, the ONLY important thing at most shows is:...
Thanks to a recent post on tradeshow-exhibiting Zombies published here on the Tradeshow Guy Blog, Mel White, VP of Business Development for Classic Exhibits, was suitably inspired to come up with a Top Ten List on what we can all learn from zombies. Thanks for...
As a tradeshow manager, one of the worst things you will ever face is a booth staff that has become, well, zombies part way through the tradeshow. If you leave the booth and come back to find your staff spending time discussing politics or gossiping about business...
If you listen to some marketers, QR Codes are the coming thing. The best marketing tool of all time. Others say they’re hard to use and difficult to set up. Neither may be completely true, but both have a little truth to them. I’ve been scanning QR codes for a couple...
When you’re tweeting and posting Facebook updates and adding photos to your Instagram or Snapchatting like a 13-year-old, do you ever get the feeling that those updates are all…er…wasted and you’re not making real connections using social media? Do you find that...
Change is good. Change sucks! Okay, which is it? You may recall the 1971 David Bowie song “Changes.” While it was often seen as a ‘manifesto for his chameleonic personality’ (Wikipedia), it’s not much of a stretch to say that the song applies to virtually everything...
It’s September…right? Seems like the summer has gone on a long time this year, and now that September is here and fall is around the corner (at least in the northern hemisphere), I thought I’d put out a Tradeshowguy UPDATE… First things first: it’s been an extremely...
If you’re going to a tradeshow as an attendee, or putting on an event of your own, here’s a shortlist of the various things you’ll want to consider as the base elements of our online promotion: Event website: should contain event information such as schedule, days,...
