by Tim Patterson | Jun 30, 2025 | Branding, Guest Post, Presentation, Public Relations
Guest article by Emma Grace Brown Public speaking doesn’t always mean standing on a TED stage. For small business owners, it often means grabbing a mic at trade shows, local expos, or industry conferences—spaces where your target audience is already paying attention....
by Tim Patterson | Aug 2, 2021 | Marketing, Podcast, Public Relations, TSGMMCPodcast, Video, Vlog, YouTube
Challenging times means people in positions of leadership are being asked to step up and provide solid guidance for those that look up to them. In this week’s episode of TradeshowGuy Monday Morning Coffee, I got to connect with Dr. Stevie Dawn, a speaker,...
by Tim Patterson | May 24, 2021 | Client Relations, Podcast, Public Relations, TSGMMCPodcast, Video, Vlog, YouTube
Shep Hyken’s new book, “I’ll Be Back,” is still months away, but it’s not to early to talk about it, or to catch up with him on how he and his team managed their way through the pandemic. Shep always has a lot to say, and it’s good:...
by Tim Patterson | Feb 9, 2021 | Fun, Public Relations, Sales
What is “head trash?” I’ve heard the term off and on for years, and it came up a lot in a sales class I spent a year in a few years back. The teacher, Brad Kleiner, often referred to the mental blocks we put in front of ourselves as “head trash.” I think it’s a good...
by Tim Patterson | Sep 11, 2020 | Logistics, Marketing, Public Relations, Video, YouTube
Disruption can come in many forms. I always wonder what it must have felt like to work at Blockbuster when Netflix starting mailing DVDs and then started streaming them. Talk about disruption! On this week’s quick hit video, a look at a few ways to deal with...
by Tim Patterson | Sep 9, 2020 | Client Relations, Event Marketing, Marketing, Mobile Marketing, Public Relations
You’re familiar with a SWOT Analysis, I presume? StrengthsWeaknessesOpportunitiesThreats Year ago, I wrote a brief article on doing a tradeshow marketing SWOT Analysis, which would be a bit different from a more general SWOT Analysis. But now that we’re in a pandemic...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.