Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Eventbrite

Millennials and Tradeshows

My oldest son is a millennial. Born in 1992, he’s toward the end of the age range, which to marketers are those born between 1980 and 1996. So as we slip into 2017, the oldest of the millennials are hitting 37 years of age, the youngest are just reaching the legal drinking age in most states. I’d like to think that I am at least familiar with how millennials act and what drives them. But I still find myself surprised at some research findings.

So do millennials like tradeshows? If so, what does it take to attract them?

img_1091

As an aging boomer, I’m a generation ahead of millennials, but I talk to them a lot. In fact, I would say many millennials are in positions at companies that coordinate or help assist the coordination of tradeshow marketing. So yes, a lot of them go to live events such as tradeshows. In fact, according to a recent EventBrite , about a third (30%) of millennials say they met someone at an live event that became a good friend. Even more, 79% of millennials say that going to live events with family and friends deepens their relationship. With the advent of social media and online connections over the past decade or two, it doesn’t surprise me that millennials in particular are looking for more ways to bond other than a digital connection, and live events are a significant way for them to do so.

From the executive summary of the EventBrite research report, which was conducted by Harris, “they are increasingly spending time and money on them: from concerts and social events to athletic pursuits, to cultural experiences and events of all kinds. For this group, happiness isn’t as focused on possessions or career status. Living a meaningful, happy life is about creating, sharing and capturing memories earned through experiences that span the spectrum of life’s opportunities. With millennials now accounting for over one fourth of the total U.S. population, their high focus on experiencing life supports the growth of an economy driven by the consumption of experiences. The combination of this generation’s interest in events, and their increasing ability to spend, is driving the growth of the experience economy.”

Other key findings: millennials prefer experiences to things. Yes, it appears they always want to have a new phone or electronic toy (as advertisers would have to believe), but more than ¾ would choose to spend money on a desirable experience over buying something they want.

So how do you attract and impress millennials?

According to GES’s Chief Creative Officer Eddie Newquist, you should craft a holistic experience for millennials. Also: don’t overdo the technology, give them something to DO in your booth ferhevvinsake, be creative and bold, and give them an opportunity to buy in at the last minute. They also respond more to digital marketing efforts, so that last minute to attend might have an impact.

Bottom line: millennials like live events, they attend tradeshows, but they’re looking for more than just the average exhibit or experience. Learn to step it up when targeting them.

 

Infographic: Online Event Talk

The good folks over at Eventbrite offered to share their findings and infographic in how online talk and chatter can impact events. By analyzing tweets from over 60 events, they took the data into a special shake-n-bake room and came up with some useful findings. For instance, did you know that 50% of all online chatter about an event takes place prior to the event? Or that during the event, over a third of the tweets included a quote or a photo from the event?

Check out the infographic. Grab the whole enchilada here: Fundraising Trends from the Twitterverse: How to turn your fundraising event into social media gold.

mktg_1581_socialmediafundraisingevents_final

Feel free to check the original post here.

Coolest Tools I Use

I love productivity tools, and love sharing them with friends and colleagues. I got to thinking the other day that I’ve never actually compiled a list of those tools and posted it. So here ’tis: some are old friends, some are brand new tools. All of them help me do what I need to do with my online and offline world.

So…in no particular order or preference (all links open a new browser window)…

Online:

  • Freebinar.com: Do free webinars for unlimited audiences, follow-up with attendees and registrants. Download data from the webinars.
  • Freeconference.com: Ditto for teleconferences.
  • FedEx print online: Only had to use this a few times as I can usually print elsewhere, but on those occasions this service has knocked me out with how easy it is to use. Upload files, tell ’em what you want and when you want it, and go pick it up.
  • Photoshopsociety.org: I realize that my Photoshop skills are lacking – but this membership site has proven to have the goods with tons of tutorials, downloads, web and WordPress templates and more.
  • Bluehost website hosting: All my sites are hosted by BlueHost.com. Unlimited bandwidth, unlimited domains, thousands of e-mail addresses, one-click WordPress install and updates, and more bells and whistles that you can every use. All very easy. Great customer service when needed. And dirt cheap.
  • Aweber and Ratepoint e-mail marketing: I’ve used Constant Contact, which is a solid service. But they didn’t have a few items that AWeber did. I was pitched RatePoint one day and checked it out. I use it for my Tradeshowguyblog.com newsletter; I use AWeber for everything else (CommunicationSteroids.com, DigitalAudioWorld.com and others).
  • Eventbrite.com: Got a live or online event and want to track attendance, sell tickets, mine data? It’s all here. I’ve used it a couple of times and was very pleased. Looking forward to using it again.
  • Feedburner: If you have a blog, be sure to burn your feed with Feedburner. Tons of additional stats and tools with this free Google tool.
  • YouSendIt: Need to send a large file to someone that doesn’t have an FTP site? YouSentIt.com does it for free for most files.
  • WordPress: The best (in my humble opinion) blogging platform around. Tons of customization options.
  • Google Chrome: Chrome has taken over Firefox as my favorite web browser. It’s faster; the search-in-address-bar feature is easy, and there are more and more themes, plug-ins and extensions available all the time.
  • Google plug-in page rank status:  check the Alexa ranking of any website you’re on with a single click.
  • Carbonite back-up plus iPhone app to access any document at home or work from anywhere. My favorite new cool tool!
  • Google Calendar (and syncing to home and work PC’s); with Google Calendar iPhone app. No matter where I update a calendar from, it populates across all calendars. I also use ACT! which syncs with my Outlook calendar at work, so I see everything on all calendars no matter where I input it.
  • HARO: Peter Shankman’s HelpAReporter.com is tops in connecting sources with news (and blog) outlets. Free.
  • GoToMyPc: remote access to your computer from anywhere you have a ‘net connection. Just remember to leave your computer ON!

Software:

  • Software995 to create and edit and combine PDFs. They have a free version, but if you spring for the few bucks you don’t get sent to their website after each PDF you print.
  • Camtasia screen capture program: Version 7 kills. So many different ways to use it. I produce video, screen captures and more with this intuitive, easy-to-use tool.
  • Filezilla: free FTP software, easy to use.
  • Adobe Audition: multi-tracking audio recording software with more effects than I’ll ever use.
  • Photoshop / Picasa: Both are great for manipulating photos; Picasa has an online storage and sharing tool; PhotoShop is the king of photo manipulation.
  • ALZip for creating compressed files for emailing or uploading.
  • AudioShell and MP3Tag for editing MP3 ID tags. I’ve used AudioShell for years with Windows XP. With my new Windows 7 box, it doesn’t work, so I found MP3Tag which does the trick. Not as neat and unfussy as AudioShell, but workable. I only hope that the folks at SoftPointer make it work with Windows 7 64Bit soon!
  • Skype: I’ve used it off and on for years, and with my new Windows Life Cam (below) it’s becoming more of a regular thing.
  • iTunes: when iTunes first came out I was a big Winamp fan. Years later I can hardly recall Winamp.
  • UltraEdit: A super-powered notebook text editing tool. On steroids. I’ve used this for a few years and can testify it’s a great program. Not for everyone; you have to get used to how it works, but for creating simple text-only copy for copying and pasting to other documents it’s a great tool to avoid the underlying coding issues you often get with MS Word.

Hardware:

  • Flip Video camera: bought this a couple of years ago and love it. Easy to care, easy to use with a single stop-start button; it creates digital files that are easy to edit and post on YouTube or your blog.
  • ScottEVest coat – high tech clothing. Ran across this thanks to Peter Shankman. The best travel clothing. More pockets than I can use. Even lost my wallet in my coat once. Knew it was there, couldn’t get it out for five minutes until I found the right zipper.
  • Microsoft Lifecam (hi-def): My friend Tony Marino turned me on to this cool webcam which I’ve had less than a month and love it. Great quality, easy to use, powerful microphone built-in. About $55 if you look around.

What cool tools do you love? Please share!

© Copyright 2016 | Oregon Blue Rock, LLC
Tradeshow Guy Blog by Tim Patterson

Call 800-654-6946 for Prompt Service
Copyrighted.com Registered & Protected <br />
QA4E-AZFW-VWIR-5NYJ