Good infographics communicate information in a way that no article alone can and these 100+ digital marketing stats are no exception. This new post from VisualCapitalist.com draws research from Hubspot, BrightEdge, Statista, FoundationInc, OptinMonster and many others to illustrate results that marketers get from email, social media, mobile, paid advertising, lead generation, content marketing and others. Yes, this is digital only, but so many tradeshow marketers are combining digital marketing with their face-to-face marketing, that it made sense to not only show a bit of the infographic, but link to it. Here’s a link to the blog post; here’s a link to the infographic itself. Or click the graphic below and go direct to the graphic which we’ve put on this blog.
This is a guest post by Joe Robinson.
What’s the most memorable trade show exhibit you’ve ever seen?
I can recall two recent ones at a marketing conference that really stand out.
The first was a full on lounge with free coffee and breakfast, ample seating, and newspapers. It was a genius idea because it flowed so naturally from the event floor. I sat down and didn’t want to leave after a long day. I remember that.
The other one was an AWS exhibit by Amazon. Amazon not only dominated the floor with their main exhibit, but they had a second one with a full on classroom. Yes, this counts as an exhibit, and it was packed the brim the whole show.
Which exhibits do I not remember? Practically everything else.
The truth is, if you’re not one of the top displays at a show, you’re not going to be remembered months later.
Of course more goes into it than just the cosmetic design, but that’s where it begins. You can’t make your awesome connection with attendees, you can’t do the demos, and you can’t collect leads if you can’t even get people to pay attention.
This is especially true for up and coming businesses that don’t have the name to draw a crowd on it’s own.
The thing is, while cost is certainly a factor, many booths are boring due to corporate procedures and lack of time.
Your average event organizer is doing an awesome job – but quite frankly, just doesn’t have enough time.
Between scheduling staff, arranging flights, planning material for the show, and everything else, the trade show exhibit usually ends up being just good enough.
Let’s break out of that together. Starting now.
Joe is the marketing director of Coastal Creative – a San Diego-based design and printing company. He’s always on the look out for the next great marketing strategy – both online and offline. His favorite trade show tip is to make connections with celebrities in your industry that are hard to get ahold of online. Check out the original graphic here.
I love infographics, especially tradeshow infographics. So when Anna Carling at US Event Management reached out with an offer to share something new they’d been working on, I said, “Bring it on! Let’s take a look!” Turns out it’s a very comprehensive infographic that walks you through 16 tips and tricks. Well, let’s share what she sent along:
Are you wondering how to be successful at a trade show? Well, look no further, because this infographic will take you through 16 tips and tricks that will guarantee your success! From dressing to impress and creating a welcoming booth space to staffing and giveaways, this incredible infographic has everything you’ll need to know about how to successfully market your product, service, or even just yourself at a trade show. Thinking of doing something a little different with the design of your booth? This infographic will help you decide if that’s the right choice for you! Being successful at a trade show can do a whole lot more than just sell one product of yours, it can create connections that last a lifetime and create a boom for your business. It can also get your name out there to potential customers and raise awareness of your ever-growing brand, and in a world absolutely full to the brim of businesses offering goods and services, it’s good to be able to stick out. If you want to learn all about how you can become successful at a trade show, you need to check out this infographic right now so that you can be the shining star of the next show. All in all, these 16 tips, tricks, and tools will guide you to the success you’ve been dreaming of, promoting your business and building your brand all in a positive direction at the same time. You should already be checking out this incredible infographic so that you can learn all about the keys to trade show success, brought to you by US Event Management. Don’t waste any more time reading about what’s in the infographic, and instead, see for yourself what this incredible post can do for you and your booming business today.
Click here to download a full-size PDF of the tradeshow infographic.
If you’re a long-time reader of this blog, you may recall the time awhile back that I posted a collection of tradeshow infographics from Pinterest.
Time to do it again! Let’s see what the search turns up.
Let’s start with Software Tech Tradeshows & Events, posted here. Not a ton of info in this one, but it does look helpful if you’re in that space. It is a bit of a promo item from KWGeek.
Next up: our good friends over at Bartizan offers Countdown to ROI, a Timeline to Plan for a Tradeshow.
Heritage Expo posted 6 Mistakes That Will Sink Your Tradeshow – good takes on a number of things to be wary of when doing your tradeshow planning.
Exhibitor Magazine posted an infographic on Exhibit Design.
Pro Imprint details the ways that tradeshow giveaways can make a big impression.
A collection of informative infographics from Supportive Guru here, including Building an Exhibit for Your Business: There’s also one called how to be a Superhero at your next tradeshow!
Exponents offers Tips for Tradeshow Graphics. Not a lot here, but what’s here is good information.
Monster Displays offers a quick overall look at tradeshows.
One from Nitro Displays is very useful: Marketing Automation at Tradeshows.
And let’s wrap it up with Tradeshows by the Numbers.
Seen any good tradeshow infographics? Let me know! Browse through the gallery:
Infographics do a great job of quickly communicating information in a fun and effective way, especially if you’re like me (and 65% of the rest of the population) and are a visual learner. So let’s sift through some of the great tradeshow infographics floating around on Pinterest these days.Click through to the Pinterest posts, or browse the infographics below.
- Pipeliner Sales: 7 Keys to Getting Leads from Tradeshows
- Xibit Solutions: Anatomy of a Tradeshow Booth
- Inpex: Tradeshow Etiquette 101
- Media Mosaic: How to Boost Traffic at Your Tradeshow Booth
- Infographicality: Six Things to do Before Your Next Tradeshow
- Solutions Rendered: Creating a Successful Tradeshow Booth
- Skyline: Bad Booth Staffers
- Proj-X Design: How to Get the Most out of Tradeshows
- NWCI Displays: Tradeshow Booth Regulations
- Pardot: Marketing Automation for Tradeshows
- Bartizan Connects: Countdown to ROI: A Timeline to Plan for a Tradeshow
- Exponents: How to Get in to the Mindset of Attendees
- Skyline: 25 of the Most Common Tradeshow Mistakes
- Nimlok: Tradeshow Elements
When’s the last time you searched for #tradeshow tweets on Twitter? Let’s have a little fun and see what people are tweeting about:
The power of socializing at a tradeshow:
— Rod Berger PsyD (@drrodberger) June 6, 2017
A quick look at #ASD in Vegas:
— Exponents (@ExponentsUS) June 16, 2017
A good question to ask:
#Tradeshow Tip: Find out why your visitor is at the show. Are they just browsing or looking for something specific?
— The Sales Heretic™ (@DonCooper) June 16, 2017
Finishing the show up in Chicago!
— NR Creative Group (@NRcreative) June 16, 2017
Another successful show:
— Janta Steel (@TheJantaSteel) June 16, 2017
Well, this is big!
— Classic Exhibits Inc (@melmwhite) June 15, 2017
Sure, I’ll publish a photo of a Tesla anytime:
— UpMind (@UpMindApp) June 7, 2017
— Elite Multimedia (@EliteMultimedia) June 16, 2017
Attracting a crowd is important!
— AnyPromo (@promomfg) June 6, 2017
A rare moment of being able to sit down!
— Groove (@igotgroove) June 6, 2017
And finally, let’s grab an international travel checklist:
— Eric Schwartz (@TwadeShow) June 6, 2017
Tradeshow Infographics, like any infographic, serve a very useful purpose. They give you a way to visually digest information that might otherwise be a little more difficult to grasp or understand. But an infographic, if done well, gives a reader a quick look as well as a chance to dig deeper into a topic.
With that said, we ran across three tradeshow infographics that illuminate areas of tradeshow marketing that anyone in the industry can easily use. Let’s stack them up.
The first comes courtesy the Northwest Creative Imaging Blog, with best practices for tradeshow booth design. Maybe more directed at the folks who actually design and assemble the booth, but certainly any tradeshow manager in charge of a new booth can appreciate the ideas contained here.
Up next is a look at 6 Things to Do Before Your Next Tradeshow, thanks to Discover Infographics:
And finally, from marketing expert and blogmaster Brandon Gaille, we look at Tradeshow Booth Etiquette:
The good folks over at Eventbrite offered to share their findings and infographic in how online talk and chatter can impact events. By analyzing tweets from over 60 events, they took the data into a special shake-n-bake room and came up with some useful findings. For instance, did you know that 50% of all online chatter about an event takes place prior to the event? Or that during the event, over a third of the tweets included a quote or a photo from the event?
Check out the infographic. Grab the whole enchilada here: Fundraising Trends from the Twitterverse: How to turn your fundraising event into social media gold.
Feel free to check the original post here.
Infographics do a great job on illustrating a concept or breaking down a complicated concept to an easily understandable set of images and text.
Like this one. I heard from a fellow tradeshow exhibit from the UK who offered to share this particular infographic.
By using technology, you can uncover many benefits, as indicated in the original article on the Nomadic Display site:
• Social media and other forms of digital communication can enable you to connect with potential leads before a trade show even commences. In this way you’ll have list of warm prospects who are keen to speak to you on the day of the show.
• Gathering leads is a key aspect of many trade show exhibitions and technology can make this easier too. Touch-technology, instant messaging and social networking all make it easier than ever before to gather contact details from exhibition attendees.
• Technology can help you to demonstrate even complex products, to show testimonials and case studies and otherwise engage an audience who otherwise might pass straight on by your booth.
• Staying “front of mind” helps you to ensure that your company is the first that your leads think of when they need a solution that you offer. Increasingly sophisticated tools make it easier to maintain contact with your prospects after a show without making them feel “claustrophobic” and ensures that your messages arrive at optimal times.
An infographic by the team at Nomadic Display
Thanks again to our colleagues across the Atlantic for sharing!