9 things I Learned from #Exhibitor and #ExpoWest
Reflecting on the week I spent in Las Vegas and Anaheim in early March…
- People are learning how to use QR Codes. Finally.
- Video gets people’s attention. The various videos I posted on the YouTube Tradeshowmarketing channel got me recognized time and time again.
- NetworKing is king. By hanging out with people I knew, I kept meeting more people that I may work with in the future.
- I’m not, nor have I ever been, crazy about Vegas. Smoking in casinos (ugh), expensive everything (yeesh).
- People remember you if you show up year after year…and that’s a currency that’s hard to beat. It was my tenth year at Expo West.
- Referrals come from building a history. During Expo West I got a handful of leads, thanks to referrals. And showing up year after year.
- There’s a ton of material to be had for a blog at every show. Just look. Lift the rock and pick a topic.
- First time at Exhibitor, can’t wait for the next time. Feels good to rub elbows with long-time industry peeps.
- By early February, I assumed I would not make it to Expo West, but ended up going thanks to some generous clients. Treat your clients well and they’ll treat you well.
- Bonus: Twitter is a great tool to meet people. I spent two days at Expo West connecting with tweeps I met online. “Hi, I’m @tradeshowguy – saw your tweet!” is a great opening line. Once people know who you are – even if it’s only a recognizable Twitter handle – they’re happy to talk to you.