Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Exhibitor 2012

9 things I Learned from #Exhibitor and #ExpoWest

Reflecting on the week I spent in Las Vegas and Anaheim in early March…

  1. People are learning how to use QR Codes. Finally.
  2. Video gets people’s attention. The various videos I posted on the YouTube Tradeshowmarketing channel got me recognized time and time again.

    Wait a minute...are you sure we're in Las Vegas??
  3. NetworKing is king. By hanging out with people I knew, I kept meeting more people that I may work with in the future.
  4. I’m not, nor have I ever been, crazy about Vegas. Smoking in casinos (ugh), expensive everything (yeesh).
  5. People remember you if you show up year after year…and that’s a currency that’s hard to beat. It was my tenth year at Expo West.
  6. Referrals come from building a history. During Expo West I got a handful of leads, thanks to referrals. And showing up year after year.
  7. There’s a ton of material to be had for a blog at every show. Just look. Lift the rock and pick a topic.
  8. First time at Exhibitor, can’t wait for the next time. Feels good to rub elbows with long-time industry peeps.
  9. By early February, I assumed I would not make it to Expo West, but ended up going thanks to some generous clients.  Treat your clients well and they’ll treat you well.
  10. Bonus: Twitter is a great tool to meet people. I spent two days at Expo West connecting with tweeps I met online. “Hi, I’m @tradeshowguy – saw your tweet!” is a great opening line. Once people know who you are – even if it’s only a recognizable Twitter handle – they’re happy to talk to you.

Sights and Sounds of Exhibitor 2012, Take One

Thought I’d share a few videos I took on the floor of Exhibitor 2012 at the Mandalay Bay in Las Vegas this week. My two-day stint in the Classic Exhibits booth is over.

Here’s the first video: a compilation of some of the sights and sounds on the floor, along with chat with a few folks:


I ran across Step 1 Dezigns, a company that focuses on the latest in LED show lighting….and found some very interesting things!


Detecting Classic Exhibits at Exhibitor 2012: Part Two

Still on the track of what the heck Classic Exhibits is up to for Exhibitor 2012 (March 4-8, 2012 at Mandalay Bay, Las Vegas), I made another quick visit to their manufacturing facility this week.

The result? A disagreement among the bigwigs, a rescue by a new designer, and the ‘inside scoop’ (perhaps!) from a Russian spy???

Take a look:


Classic Exhibits Prepares for Exhibitor 2012

I’ve had the pleasure of representing Classic Exhibits, based in Portland, Oregon, for several years. They produce great products and work diligently with customers and end users to give excellent value. They’ve exhibited at Exhibitor in Las Vegas for years, showing off great new exhibits that lead the industry.

This year could be different. When I got wind of their exhibit this year, I just had to investigate. After all, that’s what I do.


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