by Tim Patterson | May 15, 2009 | Uncategorized
Please enjoy this guest column from Marlys Arnold… In these days of reduced budgets and sky-high travel costs, every company needs to make the most of their exhibiting dollars. Here are some tips to help you save without sacrificing value. Show Services Plan...
by Tim Patterson | May 13, 2009 | Podcast, Tradeshow marketing, Twitter
Andrea Cannavina of LegalTypist.com, who was featured in our e-book “Twittering Your Way to Tradeshow Success” discusses her experiences in using Twitter at tradeshows, conferences and events in detail. Hosted by Tim Patterson, VP of Sales and Marketing at...
by Tim Patterson | May 12, 2009 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
“Of course,” you say confidently, “my tradeshow staff treats visitors great! We welcome them, find out what they want, and help them out to the best of our ability.” But do they? Really? All the time? I bring this up because of an email...
by Tim Patterson | May 11, 2009 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow marketing
Ready for a new custom booth, but don’t know where to start? You might consider putting together an RFP (Request for Proposal) and sending it to 3 – 5 exhibit fabricators. Whatever your approach, make sure you have an internal company discussion that addresses your...
by Tim Patterson | May 8, 2009 | Blog, Tradeshow marketing
During a discussion with a friend of mine NOT in the exhibit industry recently we were curious if there were any good ‘informational’ tradeshow marketing blogs that were not just a shill front for a sales pitch in each post. So we took a look, searching...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.