by Tim Patterson | Jun 2, 2022 | Booth Design, Budgeting, Client Relations, Custom tradeshow booth, lead generation, Lists, Logistics, Marketing, Networking, Pre-show marketing, Presentation, Record Keeping, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Not a bad way to kick off June! I sat down with Mel White of Classic Exhibits, along with a few dozen viewers, for a presentation on tradeshow tips for newbies and wannabes. He invited me as part of their ongoing “Fast and Furious” webinar series, and I...
by Tim Patterson | Jul 13, 2021 | Custom exhibit, Custom tradeshow booth, Lists, Logistics, Marketing
I tend to make a lot of lists. Not as many as I used to (maybe I think I have enough lists by now!), but I still write things down. You’d think this makes me organized, but that’s not necessarily the case. Several years ago, not long after I got married, I sat down...
by Tim Patterson | May 7, 2020 | lead generation, Lists
Now, we can certainly agree that a lot of activities can pump up your lead generation numbers. But when it comes to things that are (almost) foolproof, here are the top five that come to mind for me. Professional presenterInteractivity + follow upHands-on demoPre-show...
by Tim Patterson | Apr 16, 2020 | Event Marketing, Lists, Logistics, Marketing, Tradeshow marketing
The tradeshow, event and conference industries are not dead. It’s just sleeping. It’ll awaken at some point again and roar to life. In the meantime, time on your hands. Maybe, maybe not. I certainly have time on my hands. And I have to bring in a little income. So,...
by Tim Patterson | Feb 28, 2020 | Custom exhibit, Event Marketing, Fun, lead generation, Lists, Tradeshow marketing
Cruising Twitter is always an entertaining proposition. Sometimes because you find some really interesting stuff. Other times because you end up wanting to pull your hair out. But it’s never boring! In search of some #tradeshow ideas, I entered that search term in the...
by Tim Patterson | Feb 20, 2020 | Event Marketing, Fun, Lists, Tradeshow marketing
Everyone is different, yet everyone is the same. We all attend or exhibit at tradeshows with things we need, and if we end up there without those things, we feel like part of us is missing. Here’s a short list of things that I always take on the road to tradeshows. I...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.