by Tim Patterson | May 6, 2009 | Lists, Tradeshow marketing
In the old days it seemed a tradeshow was an excuse to party half the night and wake up in the hot tub. But with an eagle on budgets being the norm today, how can you stretch your bucks? Let’s look at five ways: Plan ahead. The sooner you know details of your show...
by Tim Patterson | May 5, 2009 | Tradeshow marketing
Are you fully prepared to attend a tradeshow? I mean, really prepared? HOW you prepare depends on WHY you’re going to the show. Some good reasons for going: scouting out new products; networking with colleagues, clients and prospects; looking for a job; spying on the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.