1. Conferences and Break-out Sessions. Business execs find this useful. It gives insights into presentations and ideas, and helps bring you closer to people who are not there…as well as connect with ones who are.
2. Booth Promotions. Got a prize to giveaway? Regularly tweeting about stuff going on at your booth is a good way to bring visitors by, and helps remind non-attendees what kinds of things your company is doing.
3. Raves. Love a booth? Promotion? Graphic? Break-out session? Meet a cool dude/chick? Tweet out a rave. Works even better if they’re on Twitter; if so, be sure to use their handle.
4. Ask/Answer Questions. Trying to find a good restaurant or watering hole? Need an answer to an industry question? Ask and ye shall receive.
5. Engage in Conversations. Similar to #4, but perhaps on a more casual or personal level. A conversation may only be a few tweets long, but even a short one can be engaging.
6. Announcements. Got a media event? Unveiling a new product? Is there a demo or celebrity in your booth? Tweet it out and let your followers – and show followers – know.
7. Tweet-Ups. Seems every tradeshow or conference has a tweet-up of some sort. If you’re going, re-tweet the location/time. If not, do it anyway.
8. What You Are Doing? This kind of tweet can be easily overdone, but if cleverly packaged it doesn’t hurt to know what other people are doing and where. Could bring back a good response.
Of course, if you’re tweeting about the show, be sure to insert the show’s hashtag identifier so that anyone searching that tag can see your tweet. If you are at a booth, don’t forget to include the booth number.