by Tim Patterson | Mar 16, 2010 | Uncategorized
A few quick observations on using Twitter at Expo West, the huge Natural Products show in Anaheim this past weekend: 1. A handful of companies are drawing people to their booths through Twitter. Many of them seemed to be amazed that it worked – but almost all...
by Tim Patterson | Mar 11, 2010 | Uncategorized
I’m heading south to LA (or as my friend Roger who lives north of downtown LA likes to refer to it: Hell-A) in a few hours to go to the Natural Products Expo West, held at the Anaheim Convention Center just across the street from Mickey and Minnie and Goofy and...
by Tim Patterson | Mar 8, 2010 | Podcast, Social Media, Twitter, YouTube
Author Mike O’Neil recently sat down with me and discussed a wide range of topics, from LinkedIn and Facebook to Meetup.com and Twitter and how those various social media platforms can be used to promote events. During this excerpt, Mike discussed the...
by Tim Patterson | Mar 4, 2010 | Uncategorized
I first learned about Keen Shoes in mid-2008. I had just made a new friend Karrie and noticed she was wearing these pretty cool shoe that were half-sandals and half-regular shoes with a protective toe – more than an average sandal but with air circulation like a...
by Tim Patterson | Mar 1, 2010 | Podcast, Social Media, Tradeshow marketing, YouTube
Here’s a short but worthwhile segment of a much longer in-depth conversation with blogger and social media expert Steve Farnsworth on how to use YouTube to explode your traffic at tradeshows. The complete 35-minute conversation is included as a bonus download in...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.