by Tim Patterson | Aug 16, 2010 | Event Marketing, Tradeshow marketing
Guest Post By Steve McMains Trade shows are great ways to promote a product or the brand identity of the company. Apart from that, you can also use a trade show to measure your competitors, there marketing tactics and their latest product development trends. Many...
by Tim Patterson | Aug 13, 2010 | Booth Design, Custom exhibit
Guest Article by Jules Sowder Trade show booth flooring is often overlooked as an important trade show accessory. Yet, your exhibit area floor covering can play a vital role in furthering your company brand image, enhancing the overall booth design, and creating a...
by Tim Patterson | Aug 10, 2010 | Marketing, Tradeshow marketing
Guest post by Brantley Graham A roll up banner stand is an excellent way for a company to make the most of their presence at a tradeshow or exhibition. By controlling every aspect of your customer’s experience at your booth, it is possible to manipulate how they...
by Tim Patterson | Aug 5, 2010 | lead generation, Tradeshow marketing
Companies spend boats full of dollar bills on tradeshow marketing. They’ll spend to train their staff, spend to put up a great booth, spend to spiff it up with cool graphics and maybe contrive an outstanding demo of their products. They may do it so well, in...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.