Roger Pike and I just completed a one-hour webinar this week on performing a Social Media Audit and creating a Social Media Policy. Every tradeshow marketer should be aware of these two critical pieces of the marketing puzzle.

Social Media Audit: This portion of the webinar guides you through the process of taking a basic social media audit. It’s something that every company engaged in social media (and if you’re not, why not?) should be doing. Determine your base line and set goals for each social media platform.

Social Media Policy: Every company is engaged in social media, whether they know it or not. Every employee represents your company. How are your employees representing you? Do they know what your expectations are? (go to 21:30 in the video to jump ahead to this section)

Check out the video:

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