Last week I flew into Houston to give a presentation for ISES Houston for their monthly meeting. This one focused on tradeshow marketing and was hosted by 2020 Exhibits. The presentation went over the various aspects of what it takes to compete on the tradeshow floor.
Definitely a fun time had by all: thanks to Vivian at Juz Do It Productions and Becky at 2020 Exhibits for making this all come together.
Check out the slide deck:
http://www.slideshare.net/slideshow/embed_code/30359449
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
This looks like a great presentation. You discuss a lot of excellent points. This should be the standard check list for any company setting up a booth. And the discussion should start before signing the exhibitor contract. Thanks for the great article.