Some companies upgrade their large island booths every year. Must be nice to have that budget!
Other companies hang on to their old ten-foot inline booth for a decade or more because ‘hey, it still looks good and we can still set it up! Why change?”
Why change, indeed? If it’s not broke, don’t fix it!
On the other hand, there are any number of reasons you might consider replacing, or at least upgrading, your old booth. In this short video, we look at some of those reasons:
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Thank you for all of these tips. My boss has been thinking of re-branding and a trade show booth could be a really good place to do it. A lot of people are going to see it at every trade show I go to. That is good business. Thank you for help, I’ll show this article to my boss.